Whizzbikes – UK Electric Bike & Accessories Retailer

Welcome to the Cookie Policy of Whizzbikes. This policy explains how we use cookies and similar tracking technologies when you visit our website at https://whizzbikes.co.uk/ (referred to as “our website,” “the site,” or “we”). Cookies help us provide a smooth, secure, and personalised shopping experience for visitors. By using or interacting with our website and clicking “Accept” on the cookie banner, you agree to the use of cookies as described in this policy.

Whizzbikes is an online retailer offering electric bikes, e-mopeds, servicing, and repair solutions across the United Kingdom. If you have any questions about this policy or how cookies are used on our site, you can contact us via email at steve@freshtrax.co.uk or by phone at 01243 788506.

What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the site to recognise your device and store certain information about your preferences or previous interactions. Cookies can keep you logged in, remember items in your shopping cart, record your language preference, or help us measure how the site is used. Most modern browsers accept cookies automatically, but you can change your browser settings to refuse cookies if you prefer.

Why We Use Cookies

We use cookies to make our website easier to use, to understand how visitors engage with the site, and to improve performance and personalisation. Whizzbikes uses cookies for multiple purposes, including:

• Ensuring the website functions correctly: Cookies enable essential features such as maintaining your shopping cart, remembering items you place in it as you browse, and enabling secure login or checkout processes.
• Improving user experience: Cookies help us learn which parts of the website are most popular, how long users spend on pages, and where visitors navigate. This data is used to optimise our content and improve the browsing experience.
• Personalising content and communications: Cookies let us present relevant products or offers based on your interests, preferences, or previous visits.
• Security and fraud prevention: Certain cookies help protect our website and users against suspicious activity, unauthorised access attempts, or other security threats.

Types of Cookies We Use

Our website may deploy several categories of cookies, including:
Strictly Necessary Cookies: These are essential for the basic operation of our website and cannot be disabled within our system. They enable core functions such as tracking your shopping cart, logging in securely, and remembering choices made during the current session.

• Performance and Analytics Cookies: These cookies collect anonymous information about how visitors use the site, such as which pages are visited most often and whether users encounter errors. This information helps us improve our website's performance.
• Functionality Cookies: These cookies allow the site to remember choices you make during visits, such as language selection or region, and to tailor content accordingly.
• Targeting and Advertising Cookies: These cookies help deliver relevant advertisements and measure the effectiveness of marketing campaigns. They may track how often you see an advert and what interactions you have with it.
• Third‑Party Cookies: Some cookies are set by third-party services integrated with our website (e.g., analytics providers, payment processors). These third parties have their own cookie and privacy policies, and we encourage you to review those policies to understand how your data is used.

Cookie Duration

Cookies may be stored in one of two ways:

• Session Cookies: These are temporary cookies that remain on your device only while you are on the website. They are deleted when you close your browser. Session cookies help us manage interactive functions such as your shopping cart contents during a single visit.
• Persistent Cookies: These remain on your device after you close your browser and can be used when you return to the website. Persistent cookies help remember your preferences, login details, or marketing identifiers over longer periods.

How We Use Cookies On This Site

While the exact cookie names and values can change over time, the cookies we use generally fall into the following categories:
Essential Cookies: Cookies that manage secure browsing, site navigation, and shopping cart functionality.

• Analytics Cookies: Cookies that record anonymous usage statistics so we can improve website performance and understand user behaviour.
• Marketing Cookies: Cookies that track your interaction with products and advertisements to help deliver relevant offers on our website or third‑party platforms.

Your Choices and Cookie Management

When you visit our site, you will see a cookie consent banner giving you the option to accept all cookies or decline non-essential cookies. You can change your preferences at any time by adjusting the settings in the cookie banner, if available.
You can also manage cookies through your web browser settings. Almost all browsers let you reject or delete cookies through the “Settings,” “Preferences,” or “Privacy” menu. Be aware that blocking some cookies may prevent parts of the website from functioning properly.

For example:

• In Google Chrome, go to Settings > Privacy and security > Cookies and other site data.
• In Mozilla Firefox, visit Preferences > Privacy & Security > Cookies and Site Data.
• In Safari, go to Preferences > Privacy > Manage Website Data.
• In Microsoft Edge, go to Settings > Cookies and site permissions.

You can also use third-party tools or browser extensions to block tracking cookies and control how cookies are stored on your device.

Third‑Party Websites

Our website may contain links to third-party websites (such as payment processors, advertising partners, or social media features). These third parties may set cookies when you interact with their services. Whizzbikes does not control the cookie practices of third-party websites. We encourage you to review their privacy and cookie policies to understand how they use your information.

Cookie and Personal Data

Some cookies may work in conjunction with personal data you provide during checkout or account registration. When cookies are used with personal data, we process this information in accordance with applicable UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

The legal basis for cookie usage on our website depends on the type of cookie. Strictly necessary cookies are used on the basis of legitimate interests because they are essential for the website to function. Performance, functionality, and advertising cookies are used on the basis of your consent, which you provide through the cookie banner or browser settings.

International Data Transfers

Some cookies may result in data being stored or processed outside the United Kingdom, for example, by third-party analytics or advertising providers. Where information is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK data protection laws.

Children’s Privacy

Our website is not intended for children under the age of 16, and we do not knowingly collect personal information from children through cookies or any other means. If you believe that a child has provided personal data through our site, please contact us so we can remove that information.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the way our website uses cookies or to comply with legal requirements. The “Last Updated” date will be revised when we make changes. Continued use of our website after updates signifies your acceptance of the revised policy.

Contact Information

If you have questions about this Cookie Policy or how cookies are used at Whizzbikes, you can contact:

Whizzbikes

Drayton Waterside Retail & Leisure, Bognor Road, Chichester PO20 1EG
Email: steve@freshtrax.co.uk
Phone: 01243 788506
Website: https://whizzbikes.co.uk/
Open: Monday – Saturday: 9:30–17:00, Sunday: 10:30–16:00
By continuing to use our website and accepting cookies through the banner, you agree to the terms of this Cookie Policy and consent to our use of cookies as described.